How to Turn Your Website into a Local Sales Tool
Your website should be doing more than sitting pretty. With a few local-focused tweaks, it can drive traffic, leads, and sales right in your own backyard. Think of it as your 24/7 storefront that never takes a lunch break.
Here’s how to maximize its impact:
1. Add Local Keywords Strategically
Google needs to know where you are and what you do. Use city or neighborhood names throughout your site—especially in key places like:
Homepage headlines
Meta descriptions and page titles
Service and product descriptions
Blog posts and testimonials
Example: Instead of just saying "plumbing services," try "affordable plumbing services in Costa Mesa."
2. Embed Google Maps and Driving Directions
Make it easy for people to find you—physically and digitally. A Google Maps embed not only helps with navigation but also sends positive signals to search engines.
Bonus: Include written directions from major highways or landmarks for added local relevance.
3. Create a Clear Call to Action (CTA)
Don’t assume people know what to do. Tell them. Use clear CTAs like:
"Book an Appointment"
"Call Now"
"Get a Free Quote"
Place your CTA above the fold (visible without scrolling) and repeat it throughout the page.
4. Feature Local Reviews and Testimonials
People trust people—especially those from their own town. Embed real testimonials that mention your city or specific neighborhood.
Example: “Galley Marketing helped us grow our foot traffic in Newport Beach faster than we imagined!”
5. Keep It Fast, Mobile-Friendly, and Secure
Most of your traffic is coming from mobile devices. Your site needs to load quickly, look clean on phones, and have an SSL certificate (https). Google penalizes slow or insecure sites.
6. Add a Blog or News Section
Regular updates with fresh, locally focused content tell Google your site is active—and give you more keyword opportunities. Post about:
Local events
Seasonal tips
How-to guides relevant to your services
Final Tip:
Refresh your homepage copy at least quarterly to align with seasons, promotions, or neighborhood happenings. A living website signals a thriving business.