How to Promote Your Local Business on Social Media

Dec 2

Social media is one of the most powerful marketing tools for local businesses. Done right, it doesn’t just grow awareness—it builds relationships, drives foot traffic, and keeps you top of mind.

Here’s how to make it work for you:

1. Pick the Right Platforms

You don’t need to be everywhere—just where your customers are.

Most common for locals:

Instagram: Great for visuals and community engagement
Facebook: Events, groups, and older demographics
TikTok: Trending with younger users (only if you can post regularly)

2. Showcase Your Local Vibe

People follow local businesses for that neighborhood feel. Let your posts reflect your roots.

Ideas:

Behind-the-scenes of your store or staff
Local events, holidays, or shoutouts
Tag your city and use hyperlocal hashtags (#CostaMesaEats, #OCSmallBiz)

3. Post Consistently (Not Constantly)

It’s better to post 3x a week regularly than 10 times sporadically.

Tips:

Use a free scheduler (like Meta Business Suite or Later)
Batch content creation in one sitting
Reuse and repurpose content across platforms

4. Engage—Don’t Just Broadcast

Social media is a two-way street. Reply to comments, answer DMs, and like posts from nearby businesses or customers.

Bonus: This boosts your visibility in the algorithm and in your community.

5. Boost with Purpose

Boosting posts can be effective when done right.

Best posts to boost:

Grand openings or seasonal specials
Event promotions
Testimonials or press features

Always target by location and interest. A $20 local boost can go further than a $200 national ad.

Final Thought: Show Up Like a Neighbor

You’re not just another account in the feed—you’re a trusted part of the community. When you use social media to connect, not just promote, your business will grow in all the right ways.

Need help creating a strategy or content plan? Galley Marketing can help you show up with purpose and personality.

Julie Karges https://www.juliekarges.com