A Local’s Guide to Google Business Profile Success
Your Google Business Profile is often the first impression potential customers get. Whether someone’s looking for a plumber, a bakery, or a yoga studio, your profile can make or break their decision to reach out. Let’s make it shine.
1. Claim and Verify Your Listing
Go to google.com/business and claim your business. Google will walk you through a quick verification process—often by postcard or phone.
Once verified, you can control your business details, reviews, and what shows up in search results.
2. Use Consistent, Accurate Information
Make sure your business name, address, and phone number (NAP) match your website and other listings exactly. Even small differences (like “St.” vs “Street”) can affect your search performance.
Include:
Official business name (no keywords or fluff)
Physical address (unless you're service-based)
Local phone number
Hours of operation
3. Choose the Right Categories
Select the primary category that best matches your business (e.g., “Coffee Shop” or “Auto Repair”). Then add secondary categories for additional services.
Tip: Don’t overdo it. Stick to categories that describe what you offer, not what you aspire to be.
4. Add High-Quality Photos
Photos help people trust you—and Google likes them too.
Include:
Exterior and interior shots
Product or service photos
Team photos
Seasonal or event-related images
Aim to upload new photos regularly. Businesses with photos get more clicks, calls, and requests.
5. Use Posts to Share Updates
Use the “Posts” feature to highlight:
Special offers
Upcoming events
Seasonal messages
New blog content
These show up in your listing and help signal that you’re active and trustworthy.
6. Collect and Respond to Reviews
Google reviews are a ranking factor and a conversion tool. Ask happy customers to leave a review, and always respond—politely and promptly.
Best practices:
Say thank you for positive reviews
Address concerns in a professional way
Never argue or get defensive
7. Fill Out Every Section You Can
Many businesses stop at the basics, but you shouldn’t. Fill in:
Services or products
Business description (include local keywords)
Opening date
Q&A section (seed it with common questions)
Final Thought: Keep It Fresh
Your Google Business Profile isn’t “set it and forget it.” It’s your digital storefront—keep it updated, active, and aligned with how you want to be seen.
Need help? At Galley Marketing, we optimize local profiles to turn views into visits. Let’s give yours a tune-up.