5 Free Ways to Boost Your Yelp Page Today
If you haven’t touched your Yelp Business Page in a while (or ever), now’s the time. With a few quick updates, you can turn your profile into a lead magnet for nearby customers actively looking for what you offer.
Here are five free ways to get started:
1. Add Your Business Highlights
Business Highlights are eye-catching tags that show off what makes your business special—like “Family-Owned,” “Veteran-Owned,” or “Free Wi-Fi.”
Why it matters: They show up on your listing and help potential customers filter for what they care about.
How to do it: Go to your Yelp for Business dashboard → Click on "Business Highlights" → Choose up to 6 that apply.
2. Upload Eye-Catching Photos
Photos are one of the first things people notice. Businesses with 10+ photos get significantly more leads than those with fewer or none.
Tips:
Use high-quality images of your storefront, products, team, or services
Add seasonal or event-related images to show you're active
Use captions to describe what’s in each photo (this can help with SEO, too!)
3. Fill Out the Amenities Section
Whether you offer outdoor seating, accept Apple Pay, or are wheelchair accessible—make sure customers know.
Where to find it: Under your Yelp Business dashboard → Click “Edit Business Information” → Scroll to Amenities
Bonus: This can improve your chances of showing up in filtered searches.
4. Share a Personal Bio in the “Meet the Owner/Manager” Section
This section is often overlooked—but it’s your chance to introduce yourself.
What to include:
Your background or experience
Why you started your business
What you love most about serving your community
People buy from people. A friendly intro goes a long way.
5. Update Your Hours and Specialties
Outdated hours or unclear offerings are a quick way to lose potential customers. Yelp lets you update your hours instantly, including special hours for holidays or events.
Pro tip: Use the “Specialties” section to describe your most popular services or products in detail. This improves keyword relevance in Yelp’s search algorithm.
Final Thought: Yelp is a Free Marketing Tool—Use It!
Even if you don’t pay for ads, your Yelp page can still work hard for you. Keep it accurate, personal, and photo-rich.
As a certified Yelp Advertising Partner, Galley Marketing can help you optimize your free listing and unlock exclusive ad features, insights, and support. Whether you’re just getting started or ready to scale, we’re here to help you make Yelp work for your business.
Let’s give your listing a boost—reach out today.